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Tips for selling your handmade crafts online

You make beautiful things. Modesty aside you think they’re pretty fantastic, because you know the amount of work and love and passion that goes into making them. Your mom and your gran tell you how talented you are, and that you should be selling these beautiful things, because they would definitely buy them so obviously the whole world will want to as well. This seems like a great idea, because who doesn’t want to turn their passion into profit right? You consider that maybe sitting at flea markets every weekend isn’t quite the business mogul dream you had in mind, and could work out pretty costly too, so maybe selling your beautiful things online is a beautiful idea. Easy right?

 

Well, yes and no. Yes because most people in today’s world spend an overwhelming amount of time online daily, so you’re definitely placing your products where your customers are.

 

No, because it takes more than just uploading a pic of your beautiful thing with a price tag and sitting back waiting for the orders to come rolling in. It’s kind of like dropping a fish flake in the ocean and expecting a sardine run, and unless you’re Aquaman, that’s really not likely to happen.

 

So here are a few things to consider before you swap out the hobby hat for the entrepreneur one:

Who are you?

No, we don’t mean the existential answer to life kind of thing. We mean your brand, your story. It’s really important to set yourself apart from anyone who may be selling something similar to you, which also begs the question, who are they? Research your competition, see what they’re doing and then do the opposite or something completely different. Don’t be afraid to tell your human story, you’re selling something made by one…. So let people know that. Customers like authentic, and not being sold to the whole time. Your brand should be evident in everything from your social media posts to your packaging. Find your sparkle and pretend its metaphorical glitter, that stuff gets everywhere and sticks to everything.

Brand
What are you selling?

Oh it should be obvious, I have a picture, look at it… right? No, no and more no. Your online customers need you to be the Charles Dickens of product descriptions and the Annie Leibowitz of images. They can’t pick it up it up, hold it, see how big it is… when it comes to your descriptions and images, you really have to dig deeper than 1 x beautiful thing. It’s your product, your labor of love, your sleepless nights and your splinters… do it justice by telling people what they’re getting in detail and maybe taking some interesting pictures too. We all love high detail, snow white background product pics… but maybe consider a few lifestyle ones too that show your product in action as it were.

 

Where will people learn about it?

The advice that is offered most often, is pick one or two social media platforms to focus your marketing on. Rather than spreading yourself too thin and risking producing content that’s not so great in quality… pour your creative energy into producing great content on a few platforms. That said, by no means limit yourself when it comes to where people can buy it. There are a number of options available to you, research online marketplaces and other online selling platforms and go for it. Word of mouth is by far the best marketing tool in your workshop, so if you have people who love you and your products, ask them to make it public. The more buy in you have, the better…, the world we live in trusts strangers more than sellers. So ask for reviews and feedback from customers.

Why should anyone buy it?

This is where your brand, your beautiful product portrayal and buy in all comes in handy, but one more important thing to consider is who is buying it? Have you thought about who your customer is and what they want? This will help you find them and market to them. Also, try to imagine what solution your business and beautiful thing provides and sell that solution as well as your product. Your passion for your product, and your belief in your business should translate through to your customers in every exchange and be consistent.

How much are you selling it for?

Speaking of belief in your business. Too often we see artisans selling low because they are trying to beat the competition or are being bullied by customers opinions of what their hard work should cost. It is imperative that you price for profit, and you stick to that price. It is your hard work, made by hand, with love and passion… you can sell it for what it’s worth, promise. If you need some more tips on this, we found this nice article on Craft and Thrive that can help L’Oréal your mind, because you’re product is worth it.  http://www.createandthrive.com/ct-qa-how-do-i-price-my-handmade-goods

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So those are our tips, in our humble opinion and based somewhat loosely or mostly on personal experience, we choose not to say which. Best of luck on your journey, and we hope these tips help a little bit with making your beautiful thing the next best one.

 

Happy Selling

The Voetsy Business Blog Team

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